Archetype12 Wines

“Wine, when crafted right, offers you the truest reflection of your self. While good wine may cause you to pause and take a moment to think, great wine invites you to peer into its graceful depths and marvel at who you find within.” Archetype12 is built upon this reflective property inherent within wine, and as such, just as there are 12 established archetypes that collectively depict the whole of humanity, these same 12 symbolic representations depict archetypal characterizations of all wines that you may know and love. Take “The Innocent” for example… This graceful white wine, often manifesting through a Rhône varietal such as ​Marsanne, is certain to be pure of heart, virtuous, and optimistic.