Parachute 820 NW 23rd Avenue
Parachute recently opened its newest store in Portland — marking our second brick-and-mortar destination. The 550-square foot retail space is located in a historic Victorian home in Portland’s Northwest/Alphabet District.
The store opening was the culmination of over six months of planning and construction, but I’d been plotting a Portland expansion for some time. One of my closest friends lives in Portland. And beyond the obvious perk of getting to spend time with her, I’ve enjoyed getting to know the city better over the years. It’s experienced tremendous growth the past decade, thanks to a thriving creative community and entrepreneurial spirit. Parachute’s commitment to quality and craftsmanship align with Portland’s sensibilities, and we were thrilled to have the opportunity to establish roots in a city where design, food and culture are truly celebrated.
We were lucky to find a space in a neighborhood with other like-minded brands and businesses, including Warby Parker, Will Leather Goods and Aesop. I had a wonderful time getting to know our new retail neighbors and shopping the local goods. Here are a few of my favorite places to shop in Portland, both old and new!
WM Goods1136 SW Alder Street
WM Goods is my new obsession and favorite store in Portland. This stylish boutique has everything from beautiful clothes and shoes to lifestyle goods from fellow Venice Beach-based brands (like Moon Juice and Canyon Coffee).
I bought three items on my most recent trip for the store opening, and they’ve already become staples in my wardrobe.
P.S. the owner Whitney Goodman is the coolest!
Alder & Co.616 SW 12th Avenue
Alder & Co. is a perfectly curated shop, brimming with beautiful clothes, accessories, textiles, paper and even flowers.
Alder and Co.’s florist, Hilary Horvath, arranged the flowers for our opening party and let me tell you…they were stunning!
Frances May1003 SW Washington Street
Frances May is the store I wish I could shop every day (and without having to look at price tags). This high-end clothing boutique carries designer duds for both men and women. The labels they stock are directional and hard-to-find — and everything is beautifully merchandised.
Tusk2448 E Burnside Street
I recently took the Parachute team to dinner at Tusk to celebrate all our hard work during opening week.
Tusk was designed by Jessica Helgerson Interior Design, who also did our Portland store. The restaurant was breathtaking and the food was sublime. Do not skip on the chickpea fries!