Welcome to Oregon! What’s your dream?

If you’ve ever had a crazy idea, or a dream you knew you had to fulfill, then you know what it’s like to be an Oregonian. We at Travel Oregon, with the help of our counterparts at Wieden & Kennedy, decided this was something that couldn’t go unnoticed.

(Video1 : Ginger & Mira from w+k discuss the Book of Oregon ads)

(Video2 : Chris describes his favorite Book of Oregon shoot)

The Oregon dreamers campaign was created to tell the stories of those who make this state unique. Each of the ads are written in a “storybook” format, and are quirky, funny, and easy to relate to. I sat down with Ginger Robinson and Mira Kaddoura of Wieden & Kennedy, as well as their photographer, Chris Mueller, to get the inside scoop on this diverse campaign.

Tune in over the next couple of weeks as we explore “behind the scenes” of our next “Book of Oregon” ad – The Oregon Overachiever, starring Jordan Kent of the Seattle Seahawks (and former star at the University of Oregon). More videos and photos to come!

Interested in learning more about Oregon’s dreamers? Check out all the ads in our Book of Oregon section.

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