Sustainability and creating authentic experiences for customers are two hallmarks of Oregon’s ski/snowboarding areas. We are thrilled to say that two of our very own resorts (Mt. Hood Meadows and Mt. Ashland) were recently recognized by their peers as industry leaders.

The awards were presented at the National Ski Area Association’s (NSAA) Annual Convention. This convention is a meeting place for the ski areas and related businesses to discuss industry news and events, show respect to the areas that have pushed the envelope and give a pat on the back to the areas that have done certain things “right” over the year and throughout the years.


Mt. Hood Meadows Ski Area

Mt. Hood Meadows received the “Best Overall Guest Service Program” award for the 2006/07 season and was also honored with a Heads Up National Ski Area Safety Award. Meadows was one of three recipients of the “Best Overall Guest Service Program” award, winning in the 250,000 to 500,000 skier visit category.

What differentiated Meadows from other award nominees was the access every guest had to relay their experiences, positive and negative, directly to President & C.O.O. Dave Riley through “Dave’s Blog,” to make sure the company remained focused on its goals.

The blog was celebrated as the best guest communication vehicle in the industry, with special acknowledgment to Riley who takes the time to respond to every post.

Mt. Hood Meadows Ski Resort also received an award for Best Use of the Web in a Safety Campaign in using “Dave’s Blog” to promote its Safety Awareness Program to guests.

The January 10 Blog was authored in concert with National Ski Area Safety Awareness Week, celebrated January 13 – 19 this year. Dave’s Blog directly addressed on-slope safety issues, outlining Meadows’ Safety Awareness program and explaining the consequences of reckless skiing and snowboarding.

Mt. Ashland

Mt. Ashland won the Silver Eagle Environmental Award for Excellence in Energy Conservation/Clean Energy at the National Ski Areas Association convention.

Last September Mt. Ashland announced it had signed a three year deal with the Bonneville Environmental Foundation purchasing enough renewable energy to offset 100% of its electrical use each year through the 2008-09 season. Mt. Ashland agreed to purchase 780,000 kilowatt hours of renewable energy investments from the Foundation each season through the contract period, enough energy to run the lifts, lights, lodges and the Ashland business office.

For more information on the awards or other NSAA safety initiatives and resources, visit the Safety & Education section of www.nsaa.org.

These awards are greatly appreciated by each ski area, and it is an honor to be recognized as leaders within this dynamic industry. A huge congrats goes out to our Oregon Ski Areas. They provide us with a great experience and a tremendous opportunity of happiness in using our National forests. I suggest you send an email to your favorite ski area, thanking them for the memories and experiences they have provided you!!

The only ski area open in Oregon at this time is Timberline Ski Area. Mt. Hood Meadows and Mt. Bachelor wrapped up their 2006-07 season this past weekend with some very cool events, competitions and skiing/snowboarding.

Summer skiing is on the way, make sure you plan your day of summer skiing or snowboarding!! It is a very unique experience to be able to ski, hike, bike and swim all in one day!!

Thanks for reading and as always, please let me know if you have any questions on Oregon’s Snowsports!

Best,
Jerry K.

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Editor’s Note: For more on what Oregon’s ski areas are doing to help the environment, please read the following interview with Jerry from earlier in the ski season.

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