Editor’s Note: We asked our friends at Wieden+Kennedy to give us a behind the scenes look at the production of our new commerical, Love Letter. Enjoy!

Hi. I’m Dani. I work at Wieden+Kennedy, and quite a while ago, I designed the Oregon 150 logo. W+K has been helping the Oregon 150 organization with their sesquicentennial needs for a while now and when Travel Oregon partnered with OR150 and asked us to do a TV commercial for it, we were super pleased. To be honest, I thought it was an awesome opportunity to a.) tour around this gorgeous state of ours(!) and b.) not sit at my desk for a little while – also while touring around this gorgeous state of ours! I was joined on this filming journey by Melanie Fedunok, our producer, who seemingly effortlessly staged this whole thing, which, was no easy task. Here’s why:

Due to timing, we filmed it in March, which, as most Oregonians know, is not the least rainy month we have. Somehow, Melanie made sure we had NO RAIN on all 5 days of filming. Now, I’m not going to say it wasn’t c-c-c-cold filming with 3 out of 4 windows rolled down. I am also not going to say that maybe, just maybe Melanie did a non-rain dance every morning before the rest of us got up. If she didn’t, I don’t know how that happened.

We had to rig up a fake rear view mirror to film into. We couldn’t film into the actual rear view of the car we were driving because we couldn’t get the right angle of the yellow lines if we did that – at least not if we wanted to stay on the road. So we had to find someone who could rig up a mirror and camera on the outside of a car. Enter Reed Harkness, a very talented local filmmaker. He was amazing, solving not only the rear view rig, but he also drove the car while running the camera!

Getting those yellow lines. That was the toughest part I think. There were plenty of gorgeous places that just either didn’t have yellow lines in the road when we wanted to shoot, or well, no shoulder; we had to hug the very edge of the road to get the lines to well, line up. And Reed was a trooper through it all. I do wonder if he’s gotten used to driving like normal again yet; by the end of our trip, Reed would find himself drifting to the outside of our lane and going 30 miles an hour, no matter where we were. Which was fine in most places except maybe when it was time to go home via highway.

Music: Fits and Starts by Musee Mecanique. Download at iTunes

View the Love Letter Commercial

about author Rhiannon West Chamberlain

Rhiannon is a native Oregonian who grew up exploring the nooks and crannies of the Oregon Coast and daydreaming in Powell’s City of Books. She now lives in NE Portland with her husband and her new baby boy and looks forward to teaching him to love Oregon as much as she does. Rhiannon attended both the University of Oregon and Portland State University, where she studied Journalism and Mass Media. She claims to ‘bleed green’ and happily cheers for both the Ducks and the Vikings every chance she gets. In her free time, Rhiannon enjoys sipping Oregon Pinot, finding new restaurants, bargain hunting and trying new recipes – sometimes successfully. She has a child-like enthusiasm for trying new things and rediscovering old ones – such as skee-ball, mini golf, and big slides.

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