Behind the Music of Oregon Bounty
You know when you get a song stuck in your head. No matter what you do, it doesn’t seem to go away. Well, that is what happened to me when I heard the new Oregon Bounty songs. Except they’re not annoying, they bring a smile to my face every time I hear them and kind of make me want to do a little jig. Maybe I am so fond of the songs because I am partial to Oregon Bounty. Or maybe it is just fun music. About a month ago I met up with the crew from Wieden & Kennedy (Travel Oregon’s advertising agency), at the production studio Digital One and witnessed first-hand how the Oregon Bounty songs were recorded and produced.
Oregon Bounty is our state’s fall culinary celebration that happens every year from Oct. 1- Nov. 30. This two month celebration encourages folks to stay a few nights and participate in uniquely Oregon culinary experiences, whether at wineries, breweries or local restaurants. This year, Travel Oregon is trying something new to get the word out about Oregon Bounty by creating a radio spot and a couple other catchy tunes that can be heard on the Bounty website. The local Bluegrass band Jackstraw collaborated with Wieden & Kennedy to create the songs. I stopped by Digital One to get the first listen to Darrin Craig, lead vocals for Jackstraw, sing the newly-created Oregon Bounty song and find out what inspires him when singing about the Bounty of Oregon.
A lot of work goes into preparing each song with a lot of factors to consider, including the most important test: how they sound on crappy speakers. These songs sound pretty good on my ancient computer speakers, so that is a plus. To find out how they sound on your speakers, check out www.traveloregon.com/bounty where you can become a student of music in the Oregon Bounty music room. Here you can download each of the catchy tunes and even create your own (Warning: Hearing these songs may elicit the urge to do a bit of a jig yourself).
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